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Business Administration, Strategic Marketing Analytics Concentration, M.B.A.

Business Administration

Elevate marketing career with the Strategic Marketing Analytics Concentration. Skills for diverse roles and digital marketing expertise.

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Business Administration, Strategic Marketing Analytics Concentration, M.B.A.

The Strategic Marketing Analytics Concentration in the Master of Business Administration program is offered through the Jones College of Business at MTSU.
The marketing concentration in the Jones College MBA program equips students for different professional marketing roles. The skills gained from this concentration could benefit a marketer called on to fulfill various roles in their organization (e.g., oversee digital marketing efforts, gather and analyze marketing research, and collaborate with other functional areas in the organization). Students interested in specializing in digital marketing could utilize skills learned in all concentration courses. If one aspires to a brand management or strategy role, the conceptual and applied knowledge gained from the marketing concentration will position them for success. Students spend time exploring brand strategies, digital marketing analytics, strategic marketing intelligence, and the decision-making process for strategic marketing decisions.

  • Brand strategies affect product, price, place, and promotion decisions. Students learn how to treat brands as assets that can be leveraged for business growth. Applying course concepts in a computer simulation enables students to observe the impact of their strategic decisions and refine their strategic thinking around brands.
  • Students gain mastery in utilizing the "what, why, and how" of major current approaches, including search engine optimization, search and display ads, mobile marketing, social media, and online listening/monitoring. This course provides a quantitative and qualitative approach to understanding and harnessing tools in digital marketing analytics to meet business objectives.
  • Students will understand the research process, different data collection methods, digital marketing metrics and trends, and analyze data to make effective decisions based on findings.

They also gain an understanding of the key processes and decisions that marketing managers approach in real-world scenarios in current environments through simulations, case-based learning, or client/student group projects. Students strengthen important skills used by marketers while applying how to address the problems or needs of a client.

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Careers
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News Briefs

Professionalism Matters at Jones College of Business

Professionalism Matters at Jones College of Business

"Interviewers were impressed with my polished and professional' presentation — even more than with my specific project management skills. Jones College's M.B.A. program was integral to my soft skill development, and it was one of the best investments I have ever made. I entered a one-year M.B.A. cohort program, and before graduation, my salary doubled. I encourage future students to enroll in the Jones College M.B.A. program. Details such as the elevator pitch, career portfolio, professional LinkedIn page, and Dale Carnegie techniques will make all the difference when you are trying to distinguish yourself."

Path to Successful Career Transition

Path to Successful Career Transition

"Jones College of Business put me on a path to success. It gave me the resources, knowledge, and support to transition from my job as a sales representative of 11 years into a career as an executive sales specialist for the largest generic drug manufacturer in the world. Choosing to obtain my M.B.A. from MTSU has already provided a substantial return on my investment."

News Briefs

Professionalism Matters at Jones College of Business

"Interviewers were impressed with my polished and professional' presentation — even more than with my specific project management skills. Jones College's M.B.A. program was integral to my soft skill development, and it was one of the best investments I have ever made. I entered a one-year M.B.A. cohort program, and before graduation, my salary doubled. I encourage future students to enroll in the Jones College M.B.A. program. Details such as the elevator pitch, career portfolio, professional LinkedIn page, and Dale Carnegie techniques will make all the difference when you are trying to distinguish yourself."

Path to Successful Career Transition

"Jones College of Business put me on a path to success. It gave me the resources, knowledge, and support to transition from my job as a sales representative of 11 years into a career as an executive sales specialist for the largest generic drug manufacturer in the world. Choosing to obtain my M.B.A. from MTSU has already provided a substantial return on my investment."

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CAREERS

An M.B.A. degree from MTSU can lead to a variety of opportunities. Following are just a sample of the possibilities:

  • Accountant
  • Advertising executive
  • Business manager
  • CEO
  • CIO
  • Credit analyst
  • Corporate communications manager
  • Corporate recruiter
  • Data analyst
  • Executive recruiter
  • Finance officer or financial manager
  • Financial analyst
  • Hotel or motel manager
  • Human resources director or manager
  • Management analyst
  • Management consultant
  • Marketing director or manager
  • Marketing research analyst
  • Nonprofit management
  • PR specialist
  • Product manager

Employers of MTSU M.B.A. graduates include but are not limited to

  • Asurion
  • Avondale Partners
  • Bindtech, Inc
  • Bridgestone
  • Calsonic Kansei
  • Cancer Treatment Centers of America
  • Caterpillar
  • Centennial Heart
  • Charter Media
  • Dell
  • Dempsey Vantrease and Follis
  • Dollar General Corporate
  • EFC Systems
  • Emdeon
  • Entrada Health
  • Fifth Third Bank
  • HCA
  • Health Trust Purchasing Group
  • Healthways
  • Ingram Content Group
  • Jobe, Hastings, & Associates
  • Keller Williams Real Estate
  • Kemberton Healthcare Services
  • Leviton
  • Merrill Lynch
  • M-Tek Inc
  • Nissan
  • Parallon Business Solutions
  • Pfizer
  • Raymond James Financial
  • Sarah Cannon Research Institute
  • Schneider Electric
  • Seigenthaler Public Relations
  • Southern Community Bank
  • Tata Consultancy Services
  • Turner Construction
  • UBS
  • WKRN

REQUIREMENTS

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