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Advertising and Public Relations, Advertising Concentration, B.S.

Advertising and Public Relations

Develop skills in advertising. Gain real-world experience.

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Advertising and Public Relations, Advertising Concentration, B.S.

The major in Advertising and Public Relations with a concentration in Advertising prepares students for positions in advertising including, but not limited to, media buying or sales, campaign management and advertising creative.

Students in advertising receive a well-rounded experience in both the creative and management side of the business. One minor is required to allow students to gain additional experience in an approved related area.

The Advertising concentration in the Bachelor of Science in Advertising & Public Relations program is offered through the School of Journalism and Strategic Media in the College of Media and Entertainment at MTSU. Students will select from either a concentration in Advertising, Public Relations, or Public Relations with an emphasis on the recording industry.

Advertising professionals inform the public about goods and services, build brands, manage social media, and encourage audience action through advertising messages. The Advertising concentration at MTSU offers preparation for diverse advertising careers. Our creative focused courses teach students to write, design, and create materials for a variety of media from print to digital. Our management focused courses teach students the principles of media planning/buying, account planning, and campaign management. The program concludes with a capstone course in which students work with clients. Faculty who teach advertising have diverse professional experience and remain active as consultants and researchers. Students gain additional experience through The Ad Club.

Students have the opportunity to experience agency life through participating in our student-powered agency, Ever Blue Branding. Students working in Ever Blue Branding have the opportunity to start in the agency at the ground level and develop skills to eventually become part of the agency leadership. Agency participation can be over multiple semesters.

Careers
Requirements
Faculty
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Careers
Requirements
Faculty
Information

News Briefs

鶹Ӱ's School of Journalism and Strategic Media is celebrating its 50th year of teaching students reporting, storytelling, breaking news and everything in between.  

Printing for the People: Press and Print in Everyday Life

Special Collections at 鶹Ӱ’s James E. Walker Library is celebrating its 25th anniversary with an open house March 12 and two exhibits highlighting the history of the department and the evolution of printing. Special Collections was established in 1999 when Walker Library opened for use and features carefully procured collections of rare

News Briefs

鶹Ӱ's School of Journalism and Strategic Media is celebrating its 50th year of teaching students reporting, storytelling, breaking news and everything in between.  

Printing for the People: Press and Print in Everyday Life

Special Collections at 鶹Ӱ’s James E. Walker Library is celebrating its 25th anniversary with an open house March 12 and two exhibits highlighting the history of the department and the evolution of printing. Special Collections was established in 1999 when Walker Library opened for use and features carefully procured collections of rare

CAREERS

Graduates specializing in advertising have plenty of job opportunities in today's highly competitive business climate multiple media platforms. Career possibilities await in agencies, in industry and in non-profits and government. Typical opportunities for advertising majors include

  • Account executive
  • Account planner
  • Brand manager
  • Business development manager
  • Campaign manager
  • Communications specialist/executive
  • Content director
  • Copywriter
  • Corporate communications director
  • Creative/art director
  • Digital media specialist
  • Employee/internal communications
  • Government public information officer
  • Graphic designer
  • Marketing consultant
  • Marketing manager
  • Marketing materials designer
  • Media planner/buyer
  • Non-profit communications manager
  • Social media strategist
  • Special events manager

Employers of MTSU alumni include

  • The Andrews Agency
  • Barker & Christol
  • Bohan
  • DVL Public Relations and Advertising
  • Eastwick PR Agency, San Francisco
  • Fairmont St. Andrews, Scotland
  • Gaylord Opryland
  • Girl Scouts of Middle Tennessee
  • Ketchum, Inc.
  • McNeely Pigott & Fox
  • 鶹Ӱ
  • Middle Tennessee Medical Center
  • Nissan North America, Inc. Corporate Communications
  • Rodofer Moss & Co., PLLC
  • Schneider Electric

REQUIREMENTS

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FACULTY

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Degrees

MTSU’s School of Journalism and Strategic Media offers a Bachelor of Science (B.S.) degree with a major in Advertising and Public Relations or Journalism.

Concentrations within Advertising and Public Relations include:

Concentrations within Journalism include:

For complete curriculum details, click on REQUIREMENTS.

Undergraduate or graduate students outside the College of Media and Entertainment may choose to minor in Mass Communication with an emphasis in any of the School of Journalism and Strategic Media’s concentrations.

A Master of Science (M.S.) degree is available in Media and Communication.

Accreditation Equals Excellence

About 1,000 schools across the US offer study in journalism, public relations or some form of media.  Only 112 of these are accredited journalism and media programs.  We’re proud that MTSU is one of these.

Accreditation is a voluntary self-assessment and external review by educators and media professionals.  The reviewers examine program resources, classes and student success. Every six years, MTSU’s program is measured against national standards to ensure that we’re offering the best, most up-to-date experience we can provide. Accreditation provides an assurance of quality to students, parents, and the public.

The MTSU School of Journalism and Strategic Media was found in full compliance on all nine accreditation standards.

Go to the for more information about the value of accreditation.

Our Mission Statement

The School of Journalism and Strategic Media’s mission statement is comprised of five key points:

  • Provide an undergraduate education combining contemporary media instruction with hands-on professional experience.
  • Educate students about the role and responsibilities of a free press and media in a democratic and diverse society.
  • Prepare students for careers in journalism, communication, and strategic media in an ever-evolving media environment.
  • Contribute to the body of knowledge in journalism, communication, and strategic media through research, scholarship, creative, and professional activity.
  • Create an inclusive environment that celebrates diversity in its curriculum, organizations, and community engagement through its students, faculty, staff, and alumni.

A PDF copy of the Mission Statement can be downloaded

Our Strategic Plan

The SoJSM’s Strategic Plan can be viewed here.

Our Diversity, Equity, and Inclusion Plan

The SoJSM’s Diversity, Equity, and Inclusion Plan can be viewed here.

Our Assessment Plan

The SoJSM’s Assessment Plan can be viewed here.

Data

In the spirit of sharing information related to the program’s performance with the public, the following data is provided:

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